Battery Dealership Businesses In India: Which One To Choose? 2

Battery Dealership Businesses In India: Which One To Choose?

The Indian market has provided tons of opportunities to the entrepreneurs to start their own business. There are numerous amount of ideas available in the market that will make a lucrative business plan. Battery Dealership Business also has its own fair share of popularity among entrepreneurs seeking new ideas for their startup.

Battery Dealership business is basically a business that deals with selling the battery at wholesale rates but it is more than just that. It including owing up to some basic standards that will help you get dealership from reliable and trusted battery dealers in India.

There are various battery dealers in India that provide reliable and valuable services. Some of the top brands in battery dealership worlds are Excide, Amaron, Okaya, Tata Greens, etc. Taking battery dealership from these well-established companies will not only give you a headstart in business but will also provide you with improved quality of service.

Following are the top brands to consider for your battery dealership and their essential criteria:


Exide Battery Dealership

Exide Battery is the top battery selling brand in India. The company has established itself as the best option when it comes to taking battery dealership. To get a battery dealership in India you will first need to fill a form that is available on their official website and submit it.

Filling out the form also means agreeing to the terms and conditions of the company. After you fill up this form you will need to submit it to the local Exide Dealership office.

List of Exide battery Products:

  • Automotive Batteries
  • Industrial Batteries
  • Inverter Batteries
  • Genset Batteries
  • Solar Batteries
  • Home UPS Batteries
  • Submarine Batteries

The cost, however, depends upon the area of your store and the scale of your business. An estimation of Rs. 15 to Rs. 20 lakhs has been reported from various dealers. The estimated area for your store can vary from 750 square feet to 1200 sq. ft.

The company will take care of everything from battery sizing, store set up, maintenance, installation, room layout, selection of equipment, etc.

There are two options that you can select from when it comes to taking the Exide battery dealership. Either you can set up an electronics store and keep the Exide batteries as an option or you could open a store exclusively for selling Exide batteries.

There are no such criteria when it comes to the number of employees or the number of hours that you will have to spend in a month. However, there is still a significant amount of time that you are expected to spend on your business each month to improve its success.


Amaron Battery Dealership

Amaron Batteries is another big name in the world of battery dealers. After Exide, it is counted as the best dealer in batteries. There is a vast variety of products to choose from. Amaron Batteries serve as the best automotive battery sellers.

The required criteria for having the Amaron Battery dealership is really easy to achieve. You are going to need a 750 to 1000 square feet of land for your business. There is no franchise fee that you will have to submit to the company for getting their dealership.

However, the cost of investment has been reported as Rs. 5 to 10 lakhs. The estimated number of hours that you will have to invest in your battery business if 30-40 hours per month. This is the required criteria for getting an Amaron battery dealership.

It would be really easy for you to get the dealership if you already own a store that deals with selling electronics. And even if you don’t you will also have the option to open the store exclusively.

Luminous Battery Dealership

Another name in the top battery brands in India is Luminous batteries. The company deals with selling tubular inverter batteries and other products to keep at your electronics shop. Getting the dealership is even easier if you already own an electronic store.

The requirements that you are going to fulfill in order to get the dealership from Luminous company are pretty easy to achieve.  In order to register as a seller of Lumunious batteries, you need to fill an online application form that is available on the official website.

There is not any sort of estimated data available for getting this dealership. However, an estimation is there that states you will need about 300 to 400 sq. ft. of land and about Rs. 5 to 10 lakhs of investment. The investment depends upon the scale of your business, location, and area.

These dealership companies also provide you with basic training that is required to learn the details about the business, customer base, management tips, etc.

Okaya Battery Dealership

Okaya Batteries is one of the leading distributors in the battery business. Before applying for getting a dealership you need to decide the type of your business. It leaves you with two options, either you can start the Okaya Battery store exclusively or you can also already own an electronics store and then apply for battery dealership. Experts feel the second option is a smart one.

The basic criteria for getting Okaya Battery dealership requires you to have a land of at least 300 sq. ft. There is no cost for buying the franchise however, the profit margin is there. Some percent of this profit margin is taken over by the company.

The amount of investment that you are going to need for your business is estimated to be Rs. 10 to 20 lakhs. The Okaya company has a wide range of batteries that you could offer at your store.

car battery

Tata Greens Battery Dealership

Tata greens, the company that provides a large range of batteries offers a reliable dealership service that you should consider while looking for dealerships for your battery business. Although it is a known fact that it becomes really easy for you to get the dealership if your store already deals with electronic products, if you decide to go the other way around, it would still work.

Tata greens provide you with training and field assistance that is required by any entrepreneur who is just beginning in the field. To apply for the franchise of Tata Greens, you have to visit the official website of Tata Greens and fill out an online form.

The basic criteria for the Tata greens dealership are your store should be at prominent locations.  The area of the store is estimated to be 300 sq. ft to 400 sq. ft. The amount of investment is not revealed by the company but it is estimated to be Rs. 10 to Rs. 15 lakhs.

Apart from this, the company will also require you to meet with the retail sales target provided by Tata greens every month.

battery dealership

Legal Authorization of Battery Business

Setting up your own business is not an easy task. It requires you to fulfill a number of business essentials. Whether it is about setting up a commercial unit, financial sourcing of your business, availability of products, etc. Although there is one very important requirement that should be the first and foremost priority of any entrepreneur and that is obtaining various licenses, approvals, and permits for the legal authorization of your business.

In India, to open a battery dealership business, you will need to acquire the following:

1. GST Registration

To start any business in India, the registration of tax is essential. In order to register for GST for your business, you need to visit the official government website.

2. Registering your business 

Your company could be registered as private, limited liability or in partnership. You can visit the Ministry of Corporate Affairs website for the registration of your business.

3. Ministry of Electronics and Information Technology 

In order to sell electronics goods, you need to acquire a license from the Ministry of Electronics and Information Technology.

4. Fire department license 

For safety purposes, acquiring a license from the Fire department is also mandatory. For this, you will need to visit the local fire department of your state. You can search for your state license department here.

5. Land Permit 

A Land permit is essential for every commercial unit. For acquiring this license, you will need to visit the municipal corporation of your area. The state-wise municipal corporations are listed here.

Digital Marketing For Battery Business

To make any business reach the peak of its success, it is necessary to use the marketing strategies. Traditional marketing ways are still there but they somehow lag behind from digital marketing ways. Since most people nowadays use the internet and social media platforms so these platforms are more approachable to get the right audience for your business.

Following are some ways through which you could promote your business by digital marketing:

1. Website

Having a website will automatically increase the credibility of your business. You could add various pictures of your business, your services, satisfied customers, contact information, public reviews, location of your store, your social media links, etc.

Apart from this, you could also tale help from the website by publishing various blogs that will directly or indirectly help your business to grow. For creating your website, WordPress provides a pretty good platform in a low budget.

2. Social Media Marketing

Social Media being the most approachable platform for business owners to the customer has really contributed to the marketing. There are various social media marketing platforms where you can make your business account and post about your business.

You can also track the reach and performance of your business through various tools provided by the application. You can make accounts on the following platforms for the marketing of your products:

3. Pay Per Click

Pay per click is again a trusted way to promote your business on the Internet. Pay Per Click is a paid feature that runs advertisements on the internet on the basis of your bid strategy. Before running ads you first need to get the relevant information about the bidding and then should proceed accordingly.

4. Google My Business

Google My Business is basically the listing of your business on the Internet. In this way, your business will get more approachable by the audience. You could add various pictures, opening and closing hours, customer reviews, location of your store, etc.

bus battery


Battery Dealership business is definitely a lucrative business plan as it provides a wide scope for earning. For entrepreneurs who are always looking for new ideas for their startup, the dealership idea could actually prove to be a great one since the market is currently ripe for battery business.

Above we have provided a detailed description of battery dealership brands and their criteria. To take up to dealership will not only help you in getting a head-start but it is also a great learning opportunity for the entrepreneurs who are just entering the field.

Do let us know how you liked this article on the Battery dealership. Your feedbacks are valuable to us.

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